Building systems with intent
Building systems for real-world problems
A portfolio of work spanning pet technology, human behavior, and systems built with intent.
About
I’m Koushik Gaja, founder of Peteye, a pet-technology startup. My work focuses on building practical systems grounded in how people and animals actually behave. Alongside entrepreneurship, I write and publish long-form creative work under InsideKael, exploring psychology, attention, and the space between impulse and action.
Entrepreneur
Business Strategy & Management
Product & UX Design
Project Management
Operations & Process Design
Human Behaviour & User Insight
Cross-functional Leadership
How I Work
Process
An approach shaped by building startups — balancing clarity, execution, and long-term thinking.